THE FOUNDATION HAS BEEN LAID, BRING ON THE DATA!

Data is a digital asset for a modern supermarket chain. Especially when it’s customer data. Supermarket chain Jumbo wanted to introduce a personalised savings programme for its customers, but realised that master data management needed to be raised to a higher level to gain and maintain more control over its growing volumes of customer data — among other things, by enabling measurement and insight into its quality. It also needed to comply fully with privacy legislation such as Europe’s GDPR.

A turning point came through Systemation, with TIBCO EBXTM, a technology letting Jumbo manage its master data in one place. Now new data sources can easily be connected to support new business initiatives, like setting up specific recipes for the La Place restaurants, logistical data for shop supply, and the FoodCoach App. But it all started with the customer, like everything at Jumbo.

Read the full story in the PDF-file.