How to Create an Effective Non-CTO Playbook for Digital Transformation
According to IDC’s global IT spend guide back in mid-2020, the world, amidst pandemics and softening of economies, still showed considerable growth and continued digital transformation investments. Global spending on digital experience (DX) technologies and services is forecast to grow by 10.4% in 2020 to $1.3 trillion.
There’s no disputing that technology makes the world more efficient, works better, and keeps us connected. But understanding how and when to use the right technology solutions still demands specific expertise. That unique skill set and acumen usually lie with an organization’s CTO (Chief Tech Officer). Amongst top leadership teams within an organization, he/she may directly influence the decision, but most times, a working level of internal pitching may be necessary.